Verb Products: ad concepts

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Verb Products

Sponsored · Exhibit 01 · Ghost Oil Hero

Haircare that gives you more by weighing you down less.

Ghost™ Oil is light as air and heavy on shine. It lives in the Ghost line, built for fine-to-medium strands that go flat under heavy products. A weightless finish and glass-like shine, in a 2 fl oz bottle.

Ghost your routine. Start with the oil.

Light as air, heavy on shine

2 fl oz

Ghost™ Oil

VERBPRODUCTS.COM

Meet Ghost™ Oil

Shop Ghost™ Oil

Format: Product hero
Persona: Fine-to-medium hair that goes flat under heavy products
Reason to buy: Light as air shine
Funnel stage: Middle of funnel
Product: Ghost™ Oil
Lands on: Landing page

Why it should work. A plain hero on the line the brand already uses keeps the message clear for cold traffic.

Tests. Whether a clean product hero beats a lifestyle shot at the top of the funnel.

Verb Products

Sponsored · Exhibit 02 · Moisture Menu Card

Dry, thirsty strands, meet your moisture menu.

The Stellar Moisture Kit puts Hydrate Shampoo, Hydrate Conditioner, Hydrate Oil and an Amber + Jasmine Hair and Body Fragrance Mist in one kit. Nourishing formulas for dry + frizzy hair, from the first wash to the last spritz.

Read the menu. Pick your wash day.

Your moisture menu, served

Stellar Moisture Kit

Hydrate Shampoo, 12 fl oz
Hydrate Conditioner, 12 fl oz
Hydrate Oil, 2 fl oz
Amber + Jasmine Mist, 1 fl oz

VERBPRODUCTS.COM

Stellar Moisture Kit

Shop the kit

Format: Menu-card split, product photo
Persona: Dry, frizzy hair that wants a full wash-day routine
Reason to buy: Moisture for dry hair
Funnel stage: Middle of funnel
Product: Stellar Moisture Kit
Lands on: Landing page

Why it should work. A menu card turns four kit contents into something scannable in a feed.

Tests. Whether listing what is inside lifts clicks from dry-hair audiences.

Verb Products

Sponsored · Exhibit 03 · Shine Kit Offer

Shine like a star with this 4-piece set.

The Limitless Shine Kit is $56.00 and holds Ghost™ Shampoo, Ghost™ Conditioner, Ghost™ Oil and Frizz Defense Smoothing Spray. A 4-piece set that weightlessly smooths frizz, boosts softness and adds shine. It's an $88 value.

Free shipping on orders $40+, after discounts and before taxes.

Free shipping on orders $40+

Four pieces, one shine routine

$56.00, an $88 value

VERBPRODUCTS.COM

Limitless Shine Kit

Get the kit

Format: Offer on product photo
Persona: Shoppers comparing kits before they pick a shine routine
Reason to buy: Free shipping
Funnel stage: Bottom of funnel
Product: Limitless Shine Kit
Lands on: Landing page

Why it should work. Price, value and shipping threshold sit together for someone ready to decide.

Tests. Whether a kit price with a shipping seal closes better than a product-only ad.

Verb Products

Sponsored · Exhibit 04 · Discover Kit Chips

New to Verb? Start with the Discover Verb Kit.

Ghost™ Shampoo, Ghost™ Conditioner, Ghost™ Oil and Frizz Defense Smoothing Spray in small sizes. Our products are cruelty-free, loved by stylists and made with only good stuff. No parabens, gluten or harmful sulfates.

Great hair starts and ends with great care.

Try Ghost before you commit

1Ghost™ Shampoo, 2.3 fl oz
2Ghost™ Conditioner, 2.3 fl oz
3Ghost™ Oil, 2 fl oz
4Frizz Defense Smoothing Spray, 1 oz

VERBPRODUCTS.COM

Discover Verb Kit

Try the kit

Format: Product photo, ingredient chips
Persona: First-time shoppers who want to try the Ghost line first
Reason to buy: No parabens, gluten or sulfates
Funnel stage: Top of funnel
Product: Discover Verb Kit
Lands on: Landing page

Why it should work. Numbered chips show a low-risk way in for people who have never tried the line.

Tests. Whether the no-nasties list plus a sampler kit wins first-time buyers.

Verb Products

Sponsored · Exhibit 05 · Curl Collage

Let your curls speak, wash day after wash day.

Never miss a curl wash day: the Curl Bundle brings curl shampoo, curl conditioner, curl foaming gel and curl defining mask, our curl collection faves. Curl defining formulas for curls, coil, and waves.

Your curls, your wash day.

Claim to confirm with brand: Claim to confirm with brand

Curl collection faves

Curl control

Curl Shampoo

Let your curls speak

Up to 24HR curl definition*

VERBPRODUCTS.COM

Curl Bundle

Shop Curl

Format: Three-photo collage
Persona: Curly, coily and wavy hair that wants definition
Reason to buy: Curl definition
Funnel stage: Middle of funnel
Product: Curl Bundle
Lands on: Landing page

Why it should work. Three photos show range across the curl collection in one scroll stop.

Tests. Whether a collage outperforms a single product shot for curl audiences.

Verb Products

Sponsored · Exhibit 06 · Volume Turn Up

Turn up the volume without the weight.

Volume Dry Texture Spray sits in our Volume line: body-boosting formulas for all hair types, with up to 72HRS of fullness*. For flat roots and fine strands that need lift without the heavy feel.

Shop Volume and feel the lift.

Claim to confirm with brand: Claim to confirm with brand

up to 72HRS of fullness*

Turn up the volume

VERBPRODUCTS.COM

Shop Volume

Format: Full-bleed photo
Persona: Fine hair with flat roots by midday
Reason to buy: Volume and fullness
Funnel stage: Top of funnel
Product: Volume Dry Texture Spray
Lands on: Landing page

Why it should work. A full-bleed photo with one short hook stops the scroll for flat-root complaints.

Tests. Whether the fullness seal on a lifestyle photo lifts click-through.

Verb Products

Sponsored · Native 01 · Shampoo Notes App

Things I want from a shampoo, in my notes app.

We read the list. Ghost™ Shampoo, 12 fl oz: no harmful sulfates, no parabens, no gluten. Cruelty-free, loved by stylists and made for fine-to-medium hair that hates heavy.

Tick every box with Ghost™ Shampoo.

Notes

My shampoo checklist

no harmful sulfates
no parabens
no gluten
light as air, heavy on shine

VERBPRODUCTS.COM

Tick every box

Shop the shampoo

Format: Notes app over product photo
Persona: Label readers who check the back of every bottle
Reason to buy: No parabens, gluten or sulfates
Funnel stage: Top of funnel
Product: Ghost™ Shampoo
Lands on: Landing page

Why it should work. A notes-app list looks like a person's post and puts the ingredient promises up front.

Tests. Whether the no-nasties checklist works as a native format.

Verb Products

Sponsored · Native 02 · Group Chat Rec

Okay, what shampoo are you using lately?

Ghost™ Shampoo, 12 fl oz. Light as air, heavy on shine, cruelty-free and loved by stylists. Overall rating: 4.75 / 5 from 8 reviews.

Send the group chat the link.

Claim to confirm with brand: Review count to confirm with brand

Hair group chat

Okay, what shampoo are you using?

Ghost™ Shampoo. Light as air, heavy on shine.

ok adding it to my cart

VERBPRODUCTS.COM

Ghost™ Shampoo, 12 fl oz

See Ghost™ Shampoo

Format: Message thread with photo
Persona: Shoppers who ask friends before they buy
Reason to buy: Rated by shoppers
Funnel stage: Middle of funnel
Product: Ghost™ Shampoo
Lands on: Landing page

Why it should work. A friend-to-friend thread is how shampoo recommendations really travel.

Tests. Whether the rating line inside a chat builds trust with cold audiences.

Verb Products

Sponsored · Native 03 · Wash Day Poll

Poll time: Ghost or Hydrate wash day?

Ghost™ Shampoo and Hydrate Shampoo are 12 fl oz each. Ghost is light as air, heavy on shine. Hydrate is nourishing formulas for dry + frizzy hair. Tell us which one your hair is asking for.

Not sure? Take our hair quiz.

Ghost or Hydrate today?

Ghost™ ShampooHydrate Shampoo

VERBPRODUCTS.COM

Ghost or Hydrate?

Pick your shampoo

Format: Stories poll
Persona: Wash-day shoppers who can't choose between two shampoos
Reason to buy: Moisture for dry hair
Funnel stage: Top of funnel
Product: Hydrate Shampoo
Lands on: Landing page

Why it should work. A story poll invites a tap and sorts people by hair need before the click.

Tests. Which need, lightness or moisture, pulls more engagement.

Verb Products

Sponsored · Native 04 · Camera Roll Dry

Saved to my camera roll: day-two hair.

Verb® Dry Shampoo Powder is oil-absorbing dry shampoo built to keep hair fresh, lifted, and smooth between washes. Our Dry Shampoo line comes in six variants, so there's a powder for your hair.

Fresh hair, saved to your roll.

RecentsSunday
eveningEdit

Between washes, still fresh

VERBPRODUCTS.COM

Verb® Dry Shampoo Powder

Shop dry shampoo

Format: Camera-roll share
Persona: People stretching a blowout between washes
Reason to buy: Light as air shine
Funnel stage: Top of funnel
Product: Verb® Dry Shampoo Powder
Lands on: Landing page

Why it should work. A camera-roll share reads like a casual post about hair between washes.

Tests. Whether a native share format beats a product shot for dry shampoo.

Verb Products

Sponsored · Meme 01 · Heat Spray Drake

Heat protectant shouldn't feel stiff.

Ghost™ Heat Defense Spray is a weightless heat protectant spray for fine hair that guards against heat damage without buildup or stiffness. Your hot tools get a shield, your hair keeps its movement.

Heat on. Weight off.

Heat shield, zero stiffness

Drake Hotline Bling meme about Verb Products

Heat spray with buildup and stiffness

Weightless Ghost™ Heat Defense Spray

VERBPRODUCTS.COM

Ghost™ Heat Defense Spray

Shop Heat Defense

Format: Meme template, product swapped in
Persona: Fine-haired hot-tool users who hate stiff spray
Reason to buy: Light as air shine
Funnel stage: Middle of funnel
Product: Ghost™ Heat Defense Spray
Lands on: Landing page

Why it should work. The brand's own wording on buildup and stiffness fits the classic reject-and-approve format.

Tests. Whether humor lands for fine-hair heat styling.

Verb Products

Sponsored · Meme 02 · Oil Distracted Look

Your heavy oil, meet Ghost™ Oil.

Ghost™ Oil is light as air and heavy on shine, a 2 fl oz bottle from the Ghost line made for fine-to-medium strands. If your current oil weighs hair down, this is the glance worth taking.

Look over. Ghost your routine.

Ghost™ Oil caught my eye

Distracted Boyfriend meme about Verb Products

Ghost™ Oil, light as air

Me, mid wash day

My old heavy oil

VERBPRODUCTS.COM

Light Oil, Real Shine

Shop Ghost™ Oil

Format: Meme template, product swapped in
Persona: Oil users whose hair feels weighed down by day's end
Reason to buy: Light as air shine
Funnel stage: Top of funnel
Product: Ghost™ Oil
Lands on: Landing page

Why it should work. Category contrast without naming anyone: weightless against heavy.

Tests. Whether the switch story works better as a joke than as a product shot.

Verb Products

Sponsored · Meme 03 · Shampoo Duo Buttons

Shampoo or conditioner? Take both.

Ghost™ Shampoo and Ghost™ Conditioner both come in 12 fl oz sizes. Cart them together and see free shipping on orders $40+, after discounts and before taxes.

Free shipping on orders $40+.

Why choose? Cart both.

Add Ghost™ Shampoo

Add Ghost™ Conditioner

Me, with free shipping on orders $40+

VERBPRODUCTS.COM

Cart both, ship free

Shop the duo

Format: Meme template, product swapped in
Persona: Shoppers deciding between two bottles at checkout
Reason to buy: Free shipping
Funnel stage: Bottom of funnel
Product: Ghost™ Shampoo
Lands on: Landing page

Why it should work. The shipping threshold gives a cart-stage reason to add the second bottle.

Tests. Whether a shipping nudge in meme form lifts add-to-cart.

Verb Products

Sponsored · Meme 04 · Curl Brain Levels

Curl wash day, level up.

Curl Shampoo, 12 fl oz, starts the routine. Add curl conditioner, curl foaming gel, 6.7 fl oz, and the curl defining mask, 6.5 fl oz, and you have the whole Curl Bundle, our curl collection faves for curls, coil, and waves.

Never miss a curl wash day.

Four steps, one curl routine

Expanding Brain meme about Verb Products

Wash with Curl Shampoo

Add Curl Conditioner

Add Curl Foaming Gel

Finish with Curl Defining Mask

VERBPRODUCTS.COM

Build your curl routine

Build the routine

Format: Meme template, product swapped in
Persona: Curl routine builders who stop at shampoo
Reason to buy: Curl definition
Funnel stage: Middle of funnel
Product: Curl Shampoo
Lands on: Landing page

Why it should work. The growing-brain format maps onto a four-step routine.

Tests. Whether routine-building humor sells the Curl Bundle.

Verb Products

Sponsored · Meme 05 · Volume Sign Debate

Hot take: volume shouldn't weigh hair down.

Volume Shampoo and Volume Conditioner are part of our body-boosting formulas for all hair types. Add Volume Dry Texture Spray for up to 72HRS of fullness*. Lift without the heavy feel, that's the whole idea.

Prove us wrong. Shop Volume.

Claim to confirm with brand: Claim to confirm with brand

Change my mind about volume

Volume shouldn't weigh your hair down

VERBPRODUCTS.COM

Volume Shampoo, 12 fl oz

Shop Volume Shampoo

Format: Meme template, product swapped in
Persona: Fine-hair skeptics tired of volume that falls flat
Reason to buy: Volume and fullness
Funnel stage: Top of funnel
Product: Volume Shampoo
Lands on: Landing page

Why it should work. A debate sign invites comments from people with strong opinions on volume.

Tests. Whether a bold hook beats product detail for volume audiences.

Verb Products

Sponsored · Meme 06 · Hydrate Plan Twist

The plan was just a shampoo. Then the kit appeared.

Stellar Moisture Kit: Hydrate Shampoo and Hydrate Conditioner at 12 fl oz each, plus Hydrate Oil, 2 fl oz, and an Amber + Jasmine Hair and Body Fragrance Mist. Nourishing formulas for dry + frizzy hair, all in one cart.

Start with the shampoo. End with the kit.

Plan: shampoo. Result: whole kit

Buy Hydrate Shampoo

Buy Hydrate Conditioner

Notice the Stellar Moisture Kit has both

VERBPRODUCTS.COM

One kit, whole routine

Get the kit

Format: Meme template, product swapped in
Persona: Hydration shoppers building a cart one bottle at a time
Reason to buy: Moisture for dry hair
Funnel stage: Bottom of funnel
Product: Stellar Moisture Kit
Lands on: Landing page

Why it should work. The twist repeats the real kit contents as a bottom-funnel nudge.

Tests. Whether a bundle-over-single-item message converts warm visitors.

Verb Products

Sponsored · Meme 07 · Clean Formula Doge

Made with only good stuff.

Glossy Shampoo, 12 fl oz, sits in our Glossy line: shiny hair products made for thick and coarse strands. Our products are cruelty-free, loved by stylists and made with only good stuff. No parabens, gluten or harmful sulfates.

Read the label. Then read ours.

No parabens. No gluten. No problem.

Buff Doge vs. Cheems meme about Verb Products

No parabens, gluten or harmful sulfates

A label you have to squint at

VERBPRODUCTS.COM

Glossy Shampoo

Shop Glossy

Format: Meme template, product swapped in
Persona: Thick, coarse hair and shoppers who read labels
Reason to buy: No parabens, gluten or sulfates
Funnel stage: Bottom of funnel
Product: Glossy Shampoo
Lands on: Landing page

Why it should work. Contrast with the category, no competitor named, using the brand's own free-from list.

Tests. Whether the free-from message works for thick and coarse hair.

Verb Products

Sponsored · Meme 08 · Dry Shampoo Tuxedo

Upgrade your between-wash routine.

Extend your style and boost volume without the weight. The 4-piece Ghost Wash Day Bundle pairs oil-absorbing dry shampoo powder with buildable texturizing spray, brushable hairspray and weightless hair oil.

Stretch the wash. Keep the lift.

Dry shampoo, but formal

Tuxedo Winnie The Pooh meme about Verb Products

Dry shampoo that leaves roots weighed down

Oil-absorbing Verb® Dry Shampoo Powder

VERBPRODUCTS.COM

Dry shampoo, upgraded

Shop the powder

Format: Meme template, product swapped in
Persona: Wash-day stretchers who want volume without weight
Reason to buy: Light as air shine
Funnel stage: Bottom of funnel
Product: Verb® Dry Shampoo Powder
Lands on: Landing page

Why it should work. Plain versus refined frames the powder as the upgrade, with the bundle as the next step.

Tests. Whether a light joke moves warm visitors from powder to bundle.

Photography and product names belong to Verb Products. Every ad lands on a page in this package. Memes use real, recognizable templates with Verb Products product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.